Q: What are some key causes of aging and what you can tell us about YOUTH Skin Care and how it helps?
What comes to mind is the science behind YOUTH; one of the key aspects is that it’s formulated to address the key causes of aging. Our skin is constantly under assault from the environment, and free radical damage accelerates aging of our skin. So to be effective you have to have a technology that protects the skin against those assaults. But in addition, a lot of the latest anti-aging science revolves around the skin’s regenerative processes. When you look deeper, our skin produces collagen and elastin; these are proteins in the skin that keep our skin supple, keep it firm, and prevent wrinkles from forming. But after the age of 20 our skin produces less collagen and elastin every year, and over the course of a lifetime that has a dramatic impact on our skin. Up to 80 percent of the thickness of our skin is lost as we age. So if there is a way to intervene in that loss as we age, we have a really effective scientific approach—and we did just that.
A first-to-market aspect of our YOUTH science is that it targets the key youth proteins in the skin, only recently discovered in the world of anti-aging research, that help signal cells to keep producing more collagen and elastin. The Lotus Japonicus extract, a key botanical ingredient in our Youth Complex, is a first-to-market technology from the standpoint that it targets those key proteins. That helps signal the cells to keep producing more collagen and elastin, and that’s a key first with our science.
Another breakthrough aspect of YOUTH is on the protection side. People who are familiar with Vivix® know that one of the key ingredients is the muscadine grape, which works at the cellular level in our body to help prevent cellular aging. So we adapted the muscadine grape extract for its use in skin care applications. What our testing showed was that it also works in our skin cells to protect cells at the DNA level which is so critical because the DNA is like the control center of the cell. If your DNA is damaged it doesn’t function properly, and you start to see signs of aging. If you can protect that DNA from damage from the environment, that’s the best protection you can give your skin, and our muscadine grape polyphenol blend helps do just that in skin cells.
~ Chris Kyrou is the Vice President of Research & Development at Shaklee Corporation